Forever informed with our new free membership

Subscribe-Image-2024_2
For you

Innovations, Reports, Newsletter & more

Yes, please
Sign up for free Flag
Log in

2026 will be EXPERIENTAL HUMANOID TRANSITIONAL OMNIPRESENT PIONEERING AUTONOMOUS INDUSTRIOUS AWARE YOURS TO SHAPE

These are anything but boring times. Future-proof yourself with our curated platform of consumer trends, insights and innovations.

Goodbye, overwhelm. Hello, opportunity.

Sign up for free
homepagegoogle_web_optimized
adidas2final
homepagebikelanefinal
homepageai_clean_compressed (1)
homepagesuntoryfinal
homepagedubai_compressed_v2
homepagesaopaulo_gritty_realistic_web_optimized
homepagewwfsgfinal
AI-Thumbnail
Alt text: A cozy desk scene with a laptop displaying a yellow desktop screen and scattered icons. To the right, a glowing yellow lava lamp sits near a window showing a sunny landscape
SUSTAINABILITY ON DISPLAY
25 September 2025
Back Market takes aim at Big Tech’s waste problem with “The Obsolete Computer”
Two smartphones displaying TikTok screens: one shows a woman holding a small dog with heart emojis, the other shows a blurred portrait of a woman, illustrating Detoxify’s use of music and voice commands to influence algorithmic content
INTERVENTION SEEKERS
24 September 2025
Swedish insurer hacks TikTok and IG feeds with song that retrains toxic algorithms
A collage showing Sharp’s Poketomo AI companion robot in use: a woman works at her desk with the small meerkat-like robot placed beside her
VIRTUAL COMPANIONS
23 September 2025
Poketomo: Sharp’s AI meerkat blurs the line between toy, friend and tech
A child wearing a Gore-Tex jacket climbs a tree outdoors, illustrating the durability and practicality of the brand's new kidswear subscription service
SOLACE AS A SERVICE
22 September 2025
Gore-Tex launches subscription service for children's outerwear
A person holds a handwritten sign reading “if you hear something, free something” inside a New York City subway station, with turnstiles and people entering in the background
AGE OF HEALING
19 September 2025
Artist reimagines NYC subway alerts with messages of empathy and ease
Four versions of the same living room shown with different furniture styles using Zillow’s AI Virtual Staging tool: one with green sofas and yellow accents, one with dark leather seating, one with wicker furniture and light décor, and one completely empty
CUSTOMYZED
18 September 2025
Zillow’s staging tool helps potential buyers reimagine homes by restyling them on the fly
A pair of white Nike x Air Afrique Air Max RK61 shoes
CELEBRATION NATION
17 September 2025
Nike’s Air Max RK61 pays homage to Air Afrique and diasporic homecomings
People in a fitness studio practice striking drills on freestanding body opponent bags during a group self-defense workout
FUTURE PROOFED
16 September 2025
Boutique fitness shifts to utility with The Pack’s defense-driven workouts
A yellow and black autonomous food delivery robot moves through Shenzhen Bao’an International Airport, navigating among passengers walking in the terminal
TIME SAVIORS
15 September 2025
At Shenzhen Airport, Meituan’s delivery robots bring meals to passengers waiting at gates
A person holding a smartphone with a nearly empty battery icon on the screen, plugging in a charging cable
EMPATHY ENSURANCE
12 September 2025
When phone batteries drain, Vodafone steps in with free replacements
Three smartphones displaying Ralph Lauren’s Ask Ralph AI style assistant. Screens show a query about styling a Polo Bear sweater, the AI assembling an outfit and a curated look with jeans, a Polo Bear sweater, sneakers and a handbag
AI GENIES
11 September 2025
Ralph Lauren’s new AI stylist, Ask Ralph, delivers custom style advice and curated outfits
Perfume bottles displayed under glass domes on a minimalist stone counter in a misty forest clearing, with sunlight filtering through tall trees
WORTHWISE
10 September 2025
Perfume shop in Swedish forest asks people to pay with their time instead of their kronor
Large billboard on the side of a building in central Wellington, New Zealand, reading “NEW ZEALAND: POPULATION 695 BILLION*. We count on nature so we’re counting it. Always be ‘naturing’.”
SUSTAINABILITY ON DISPLAY
9 September 2025
New Zealand’s 695 billion population count reminds humans they’re in the minority
A modern coffee shop counter with wooden panels and a clean, minimalist design. Behind the counter is a cartoon barista, waving with a friendly expression
CELEBRATION NATION
8 September 2025
From export crop to export culture: Indonesian coffee chain TUKU expands to Amsterdam
Black-and-white portrait of a smiling woman in a hijab, laughing with one hand raised
AI GENIES
5 September 2025
AI-powered portrait studio in Dubai delivers professional photos, without a photographer
Hand holding the KARRI voice-messaging device for children, featuring a purple front with LED display, buttons and a slide-to-talk control, attached to a purple cord
UNPLUGGED
4 September 2025
Pentagram’s redesign of KARRI gives kids a screen-free way to stay connected
Two Heineken beer bottles on a wooden bar table in a crowded bar, with people socializing in the background and additional glasses of beer nearby
SOCIAL FABRICS
3 September 2025
Heineken and Uber disrupt Netflix binges to push viewers from screens to social scenes
A person sitting on the edge of a bathtub applies lotion to their foot with one hand. They are wearing light blue jeans and a white shirt with rolled-up sleeves
BRANDCARE
2 September 2025
Personal care evolves from beauty ritual to everyday health practice
A wooden bench overlooks a marshy landscape with bright yellow wildflowers in the foreground
Ecological Estrangement
25 August 2025
Humanity’s bond with nature has dropped 60% since 1800
Graphic featuring the figure
STAT
20 August 2025
US drinking hits record low as health worries reshape habits
Overhead view of a bowl of brown rice topped with avocado, sautéed vegetables and pieces of glazed tempeh
BEYOND PROCESSED
14 August 2025
Better Nature’s tempeh traction contrasts with Beyond Meat’s ongoing struggles
A person sits under a rustic stone archway, holding a mug and gazing out at rolling green hills and a winding path
AI WAYPOINTS
11 August 2025
Travelers turn to AI over colleagues for trip planning, with trust levels split by region
A mobile app interface for pet bereavement support, featuring three main sections on a warm reddish-brown background
TRIBEFACTURING
5 August 2025
From grief leave to divorce court, pets are family
A man in a loose gray t-shirt and blue shorts plays soccer with a young girl in a pink dress on a paved path in a tree-filled park
NEW LABOR
28 July 2025
Is AI the real MVP of everyone’s 4-day future?
Two women stand closely together outdoors, smiling and enjoying each other's company
BEHAVI:OUR
22 July 2025
Fluid futures: global LGBTQ+ self-identification rises, but acceptance lags
Two young adults, a man and a woman, are preparing for a move in a bright living room filled with cardboard boxes.
ASSISTED DEVELOPMENT
15 July 2025
Ownership, remixed: 1-in-3 Gen Z would co-buy a home
Sign up for free membership

Join 50,000+ empowered members, from the US to Singapore, and from Brazil to Germany

Salesforce CLP
Médecins Sans Frontières 2 CLP
Sodexo CLP
Dentsu CLP
Vodafone CLP
Danone CLP
Rivian CLP
Levi Strauss CLP
Oxfam Novib NL CLP
Sephora CLP
Google CLP
Tetra Pak Europe CLP
World Wildlife Fund CLP
Starbucks CLP
Mastercard CLP
MultiChoice CLP
Netflix CLP
Uber CLP
Havas Media CLP
Jones Lang Lasalle EU CLP
Walt Disney Company CLP
Ipsos Singapore CLP
Bain & Company CLP
Unicef CLP
Rectangle 102
Client cases

CHOOSE YOUR PLAN

Seeker

Always in the know with a sweet dose of inspiration, from access to daily innovations to a monthly trend report and newsletter

Free

Sign up

Pioneer

Supercharge yourself with unlimited platform access — simply upgrade your free Seeker membership within the platform

USD 29 per month

Enterprise

Empower larger teams with unlimited platform access and enjoy full account management

Price on request

Full details on all plans Arrow 1

VIEW ALL 10+ PLATFORM FEATURES

While our free Seeker account members enjoy access to some sweet trend goodies, our Pioneer and Enterprise members enjoy full access to all our platform features — from our Innovations Database to our Trend Reports and AI-powered Ideation Tools. 

Explore

What our Pioneer members are saying

HH Global 🇬🇧

Chief Sustainability Officer

"We're harnessing the power of TrendWatching’s Trend Intelligence Platform, gaining access to valuable consumer trends fuelling our ability to anticipate market shifts and identify opportunities for our clients. Overall, it empowers our team to stay ahead in a rapidly evolving landscape"

Leading Health Brand 🇯🇵

Senior Marketing Director

“The platform's AI ideation tools are a huge help across our diverse team, from product designers to digital marketers. The healthcare use-cases are spot-on”

Mobile Payments Provider 🇨🇭

UX Researcher

“The trend-driven ideation tools are incredible, exactly what I need to make sense of 2025 trends!”

Pearson 🇺🇸

Senior Strategist — Consumer & Cultural Insights

“The TrendWatching platform doesn’t just deliver by providing us with a vast amount of purposed innovations, it also gives a deeper understanding into how these innovations are relevant and why they should be on our radar”

Global QSR Brand 🇺🇸 🌎

Foresight Manager

“TrendWatching’s global coverage and innovation data make this platform an invaluable resource. The Innovation Database is a personal favorite!”

Global Advertising Agency 🇨🇷 🌎

Chief Strategy Officer

"TrendWatching plays a key role in our strategic process, helping us to spot cultural trends that truly matter to the brands we work with"

PLATFORM NEWS 📢

Screenshot 2025-09-25 at 22.03.57
Homepage-Slider-Onboarding
Homepage-Slider-TrendBaby
Homepage-Slider-AI-Innovations
Academy-Course-FeaturesPage-Mobile
image 4

SACRED SYNC

NEW | Monthly report series covering a must-know, cross-industry topic.

Issue #6 explores SACRED SYNC, exploring how consumers are building individual spiritual toolkits from AI tarot to seasonal rituals.

Sign up | Log in 

Live Onboardings: Oct-Nov 2025

Announcing new live onboardings, on 14 October and 11 November 2025.

Whether you're new to TrendWatching or just want a refresher, these 30-minute onboarding sessions will give you the key tips and tricks you need to get the most out of our trend intelligence platform.

Sign up | Log in 

AI-powered Ideation Tools

New versions of our AI-powered Ideation Tools are online, helping you to turn trends into action — instantly!

Try out ProductLab, SCENARIOOOH, CampaignCrafter and more.

Sign up | Log in 

Latest AI Innovations Round-Up

Access the latest, smartest AI-powered products, services and experiences from leading B2C brands like IKEA, BYD, Natura, Carrefour and many more ✨

Sign up | Log in 

New Course on AI x Ideation

Our new, future-focused AI-Driven Innovation course is here to help you turn emerging consumer trends into AI-powered innovation — continuously, proactively and autonomously 🙌

Sign up | Log in 

Image title

The CTC is an easy-to-follow framework developed by TrendWatching that will help you unpack and understand any consumer trend, and then apply it to launch successful, consumer-facing innovations of your own. We’ve seen this tool generate everything from sustainability-focused savings accounts to patent-worthy plant-based seafood.

Giulia-Colour-2-1

Ready to discover your next breakthrough?

If you have any questions, just email Giulia Bolzan, our Business Development Director, and she will get back to you ASAP. Promise.